How Propense is Helping Firms
Firms Using Propense Demonstrate Stronger Cross-Sell Performance After One Year
We recently reviewed cross-selling performance across firms that have been using Propense for a year or more. The results point to a clear pattern: firms using Propense are identifying more client opportunities and realizing measurable improvements in cross-selling outcomes.

How LBMC Scales Cross-Service Insights with Propense
With Propense, LBMC introduced a data-driven approach that helps surface high-value opportunities at scale and encourages the right professionals to collaborate around each client’s evolving needs. The result is a more proactive, firm-wide process for expanding relationships and delivering comprehensive client service.
How Sensiba Is Rolling Out Propense Firmwide
With Propense, Sensiba is rolling out a phased, adoption-focused approach designed to build confidence and encourage consistent use. Guided practice sessions and real client use cases help teams quickly apply insights in their day-to-day client work and collaborate more effectively across the firm.
How Bennett Thrasher Has Created Routine Within Cross-Service
With Propense, the firm can now analyze its time and billing data to uncover clients with new business opportunities and bring data-driven insights into BD conversations.
How KLR Unlocked Deeper Client Insights with Propense
With Propense, KLR refined its engagement hierarchy to create a clearer, more granular understanding of every client relationship and to better anticipate client needs.
Propense for Legal.