Fear of rejection and awkward conversations can keep accounting and law firms from realizing...
Why I Joined Propense.ai
I joined Propense because it brings together three things I’ve built my career around: working closely with law firms, bringing innovative AI-driven solutions to market, and helping clients achieve measurable business growth.
By Ken Nunamaker, J.D.
Director, Legal Market at Propense
Throughout my career, I’ve worked with law firms on business development, client intelligence, and technology initiatives. Along the way, I’ve learned it’s uncommon to find a solution that addresses longstanding challenges in a fundamentally new way.
Propense is one of those solutions. Here’s why I decided to join:
1. An Innovative Solution That Solves a Real Problem
Many law firms have valuable client and relationship data but struggle to turn it into actionable business intelligence. Using custom-built AI agents and proprietary data science models, Propense ingests and enriches a firm’s client relationship data, then combines it with external market intelligence to deliver ranked cross-selling recommendations that help firms anticipate client needs, uncover cross-practice opportunities, and ultimately transform client intelligence into measurable revenue growth.
What also impressed me was seeing the results Propense has already achieved in the accounting industry. Firms using Propense have seen measurable business outcomes and a positive return on investment within their first year. That track record gave me the confidence that we’re bringing a proven solution into the legal market.
2. The Opportunity to Build Something New
Opportunities to help launch a new product in the legal industry don’t come every day.
Even rarer is the chance to do so at a moment of pivotal change, when firms are actively rethinking how they grow, how they compete, and how they use technology to support client relationships.
The opportunity to introduce Propense to the legal market - and help shape the go-to-market strategy, customer experience, and long-term growth of the legal division from the ground up - was something I couldn’t pass up.
It’s an exciting opportunity to help law firms adopt technology that can strengthen client relationships and support more intentional, data-driven growth.
3. A Vision Centered on Client Success
One of the things that stood out to me early in the interview process was Propense’s commitment to putting clients’ needs first.
That philosophy closely aligns with how I’ve approached my career: understanding client challenges, earning trusted-advisor status, and helping organizations achieve measurable business outcomes through technology.
4. Building on a Proven Foundation
The success Timothy Keith, Luke Jenkins, Dylan Smith, and the entire Propense team have already achieved in the accounting industry provides an outstanding foundation for expansion into the legal market.
Rather than introducing an unproven concept, we’re bringing an established platform and methodology to a market that increasingly faces many of the same challenges and opportunities as the accounting industry. That existing foundation - and the measurable results clients are already achieving - gives me tremendous confidence in what lies ahead for law firms.
5. Continuing Relationships I’ve Built Throughout My Career
Over the past two decades, I’ve had the privilege of working with many of the nation’s leading law firms.
I’m excited to strengthen those relationships in a new capacity- helping firms leverage AI-driven revenue intelligence to deepen client relationships, identify new opportunities, and drive sustainable growth.
6. The Future of AI in the Legal Profession
We’re still in the early stages of how AI will transform the legal industry.
What excites me most about Propense is that it’s applying AI to augment professional judgment, rather than replace it. By surfacing insights firms might otherwise overlook, Propense empowers lawyers and business development professionals to have more meaningful client conversations and deliver greater value.
Technology is at its best when it helps professionals make better decisions, strengthen client relationships, and focus their time where it matters most. I believe that’s exactly the opportunity ahead.
Let’s Connect
At the end of the day, I joined Propense because it combines three things I’m passionate about: working closely with law firms, bringing innovative AI-driven solutions to market, and helping clients achieve measurable business growth.
I’m excited to begin this next chapter, reconnect with many of the firms and professionals I’ve had the privilege of working with over the years, and help legal teams unlock new opportunities through better client intelligence and AI-powered growth strategies. If you’re exploring proven strategies to strengthen your firm’s growth strategy in a rapidly changing market, we’d welcome the conversation.
Schedule a demo to learn how Propense can help your law firm identify sales opportunities sooner, act on them faster, and build more durable client relationships in the process.
