Webinar

How to Build a Defensible ROI Use Case with Jeff Antaya

Join us on February 10th as industry expert Jeff Antaya breaks down the right way to evaluate ROI in high-stakes business decisions and investments, including how leaders build cases that stand up to executive scrutiny and drive real outcomes.
 

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What to Expect

ROI Fundamental

Learn what ROI really means inside professional services firms and how leaders use it to evaluate investments. This section covers simple and advanced ROI concepts, when ROI matters most, and where strategic priorities outweigh pure math so your ideas are evaluated, not dismissed.

How Investment Decisions Are Actually Made

Go behind the scenes of how firms decide what gets funded. Learn who is involved, how committees think, the role of financial gatekeepers, and how strategic alignment and competitive positioning influence outcomes just as much as the numbers.

Building a Defensible ROI Business Case

Learn how to construct an ROI analysis that holds up under scrutiny. This section focuses on conservative assumptions, realistic cost and benefit modeling, and pressure testing your logic so your business case builds credibility and earns trust.

Real World ROI Examples You Can Apply Immediately

See ROI in action through practical, real world examples covering technology investments, marketing initiatives, and cross service growth. Each example shows how modest assumptions can generate meaningful returns and how ROI improves over time.